If you’re part of a church that is active on Facebook, Twitter, Pinterest, Google+, LinkedIn, YouTube, Instagram, Path, Vimeo, and Myspace, you may consider yourself savvy in social media. But you could still be missing out on the hottest, and often times most forgotten, social media tactic—handwritten notes.

This idea came to mind when I ran across this New York Times article identifying the postcard as a stunning new social media tactic.

“Why is a 40-cent postcard so powerful? As technology races forward, people are increasingly starved for those high-touch extras, like homemade meals and personalized notes.”

That statement couldn’t be truer. In our fast-paced world, in which people are more connected than ever, the people in our communities still appreciate the value in personal touches.

Think about the impact of personal notes when it comes to connecting with first-time visitors, thanking givers or volunteers, or encouraging your team. I’ve made it a practice to spend time one day each week writing those who I want to encourage, and I can’t tell you how beneficial it has been.

So, the next time you want to reach out to someone to show your gratitude or offer encouragement, get out your paper and pen, and try this old/new idea.