How To Use Facebook to Determine Your Next Sermon Series
Many churches are still trying to figure out how to use social media to effectively engage and communicate with their members. Whether it’s through blog posts or YouTube videos, churches are continually trying new ways to use social media tools to connect with their communities.
In that same vein, we wanted to share one way your church can utilize social media, specifically Facebook Advertising, to engage your community. A lot of churches use Facebook Ads, but many miss the opportunity for research.
Have you ever thought about using Facebook Advertising to help you determine your next sermon series?
Here’s how it works in 3 easy steps:
Step 1: Create a list of possible sermon series ideas based on topics that people in your community might need guidance with: Marriage, Parenting, Financial Practices, Wisdom, Godly Leadership, etc.
Step 2: Run a series of Facebook Ads, highlighting each potential series.
Step 3: Monitor and analyze the click-thru rates of the ads to determine which topic resonates most with the people in your community.
By utilizing Facebook ads, you can effectively determine which topics your community (both inside and outside your church) cares about most.
What other creative ways can churches use social media to make an offline impact?
I love the Church. As the CEO of d2design, I work to equip the church on mission through innovative communication and church marketing strategies. I have spent over a decade working with pastors and church leadership, helping them discover the most effective ways to connect with their communities.